Privacy Policy

Effective Date: July 6, 2026

At APRCH ("APRCH," "we," "our," or "us"), we believe privacy should be straightforward. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have when visiting DrinkAPRCH.com, purchasing our products, subscribing to our emails, or otherwise interacting with our website.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

When you interact with APRCH, you may voluntarily provide information including:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely through our payment providers)

  • Order history

  • Customer support requests

  • Newsletter subscriptions

  • Wholesale inquiry information

  • Marketing preferences

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website pages viewed

  • Products viewed

  • Shopping cart activity

  • Purchase activity

  • Referring website

  • Time spent on pages

  • Clicks and navigation

  • Approximate geographic location

  • Cookie identifiers

  • Advertising identifiers

This information helps us improve our website, understand customer interests, maintain security, and measure marketing performance.

Cookies and Similar Technologies

APRCH uses cookies, pixels, web beacons, local storage, and similar technologies to provide and improve your experience.

These technologies fall into several categories.

Essential Cookies

These cookies are necessary for:

  • Website functionality

  • Shopping cart

  • Secure checkout

  • Fraud prevention

  • Account authentication

  • Security

  • Site performance

These cookies cannot be disabled because they are necessary for the website to function.

Analytics Cookies

With your consent where required, analytics technologies help us understand:

  • How visitors use our website

  • Product popularity

  • Website performance

  • Customer experience

  • Marketing effectiveness

Advertising Cookies

When permitted by your consent preferences, advertising technologies help us:

  • Measure advertising campaigns

  • Show more relevant advertising

  • Build audiences for future campaigns

  • Understand purchase behavior

  • Improve our marketing efforts

Certain information may be shared with advertising partners for these purposes.

Third-Party Service Providers

We work with trusted third-party providers that help us operate our business.

Depending on how you interact with the website and your privacy preferences, information may be shared with providers that assist with:

  • Ecommerce platform services

  • Payment processing

  • Shipping and fulfillment

  • Email marketing

  • Customer service

  • Website hosting

  • Analytics

  • Fraud prevention

  • Advertising and remarketing

  • Wholesale account management

These providers may include:

  • Shopify

  • Payment processors

  • Shipping carriers

  • Email marketing providers

  • Google

  • Meta

  • Other technology providers used to operate and improve our website

We only share information as necessary to provide these services or according to your consent choices.

How We Use Your Information

We use personal information to:

  • Process and fulfill orders

  • Deliver products

  • Respond to customer inquiries

  • Manage subscriptions

  • Send order confirmations and shipping updates

  • Improve our products and website

  • Analyze website traffic

  • Detect fraud and protect our business

  • Personalize your shopping experience

  • Send promotional emails or SMS messages when you have opted in

  • Measure advertising performance

  • Evaluate wholesale inquiries

Marketing Communications

If you subscribe to our email or SMS communications, we may send:

  • Product launches

  • Promotions

  • Wellness content

  • Seasonal announcements

  • Retail availability updates

  • Company news

You may unsubscribe at any time using the unsubscribe link included in our emails or by following the instructions included in text messages.

Consumer Privacy Choices

Depending on your location, you may have the right to:

  • Accept or decline non-essential cookies

  • Update your cookie preferences

  • Opt out of marketing communications

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Request a copy of your personal information where applicable

Most browsers also allow you to control cookies through browser settings, although some website functionality may be affected.

Do Not Sell or Share

Where required by applicable law, you may have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

If applicable, these choices may be exercised through our cookie preference settings or by contacting us using the information below.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete purchases

  • Provide requested services

  • Comply with legal obligations

  • Resolve disputes

  • Maintain business records

  • Enforce our agreements

Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect.

While we work hard to protect your information, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Children's Privacy

APRCH products and this website are intended for adults.

We do not knowingly collect personal information from children under the age of 13. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information.

California Privacy Rights

Residents of California may have additional rights under applicable privacy laws, including the right to:

  • Know what categories of personal information we collect

  • Request deletion of certain personal information

  • Request correction of inaccurate information

  • Opt out of certain advertising-related sharing

  • Exercise these rights without discrimination

Requests may be submitted using the contact information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our products, services, legal obligations, or privacy practices.

When we do, the Effective Date at the top of this page will be updated.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

APRCH

Email: hello@drinkaprch.com

Website: DrinkAPRCH.com

We are committed to protecting your privacy while providing a simple, secure, and enjoyable experience with APRCH.